value proposition

value proposition
value proposition UK US noun [C] MARKETING
a reason given by a seller for buying their particular product or service, based on the value it offers customers: »

The value proposition of car-sharing has to be extremely high to succeed against the transportation options they already have.


The further you go into the mass market, the better your value proposition has to be.

Financial and business terms. 2012.

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Look at other dictionaries:

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  • value-Proposition — See Success Proposition …   Dictionary of sociology

  • value proposition — n. statement of the way a business suggests to use its resources to supply greater value to its clients …   English contemporary dictionary

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  • Employer value proposition — An Employer Value Proposition is shorthand for both employer value proposition and employee value proposition. It describes a fair deal struck between an employer who derives value from the relationship and an employee who derives value from the… …   Wikipedia

  • customer value proposition — UK US noun [C] (ABBREVIATION CVP, also product value proposition) ► MARKETING a reason for buying a particular product or service in relation to the value that it offers: »Your customer value proposition must focus closely on what your customer… …   Financial and business terms

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